About

Learn About FOOD4GOOD

Building Bold Brands. Connecting Global Tastes.

Food4Good is a next-generation FMCG distributor and brand accelerator based in New Zealand. We specialize in launching and scaling innovative food and beverage brands across the ANZ region, with a focus on bold flavours, premium positioning, and cultural relevance.

Founded by industry operators with deep commercial experience, we work closely with both global brand owners and local retailers to bridge the gap between emerging consumer trends and retail execution. From exclusive market representation to hands-on support with marketing, logistics, and in-store activation – we do more than just distribute; we build brand legacies.

We’re proud to represent a fast-growing portfolio of global challenger brands. Whether you’re a brand ready to grow or a retailer seeking the next big thing – we’re here to deliver

NCBT Limited trading as Food4Good

Why Choose Us

Genuine People. Meaningful Efforts. Tangible Benefits.

At Food4Good, we are driven by a passion for transforming the food supply industry. By combining innovation, sustainability, and reliability, we empower businesses to thrive while delivering high-quality products that meet their needs.

Our Vision

To be the most trusted and innovative FMCG brand partner in Australasia—unlocking extraordinary growth for products that delight modern consumers.

Our Mission

To empower disruptive and trend-led FMCG brands to thrive in Australia and New Zealand by providing expert distribution, deep retail partnerships, and go-to-market excellence.

Meet Our Team

Together, We Build Success

At Food4Good, we believe that collaboration is the cornerstone of excellence. Our dedicated team of experts combines passion, innovation, and experience to deliver the best solutions for our partners. Together, we’re shaping the future of the food supply industry.

Ashish Trivedi

CO-FOUNDER

Ojas Sukla

Chief Operating Officer

Dr. Yug Trivedi

Chief Financial Officer